How to Build an SEO Strategy for Your Chiropractic Practice

Editor’s Note: Below is an excerpt from a new ACA member resource featuring expert advice from ChiroMatrix on improving your practice’s SEO combined with tips on how to use ACA’s consumer education resources to generate content to support your SEO strategy. You can find the white paper, “SEO Basics for Chiropractic Practices,” in the Marketing Resources section of ACA’s website.

Your digital chiropractic marketing strategy is more influential than ever. Why? Well, when you look for businesses and services online, how often do you go past the first page? In fact, you can check for yourself, go to Google and search for “chiropractic care near me” or “chiropractic back pain relief in my city.” If your practice’s website doesn’t pop up on the first page of Google’s search results, then you’re losing business to other chiropractic practices nearby.

In this blog, you will begin to learn how to develop the right chiropractic SEO strategy that will increase your organic search rankings and turn more website visitors into chiropractic appointments. Then, ChiroMatrix has partnered with ACA to show you how to use ACA member benefits, such as infographics, health and wellness information, and other member-exclusive content, to boost your practice’s SEO organically. Get details on how to leverage your ACA resources in this white paper: “SEO Basics for Chiropractic Practices.”

But first, it’s important to understand how SEO impacts your ability to reach people in your area who can benefit from chiropractic care.

1. Understand What SEO is and Why It’s Important for Your Practice

The first step to building a perfect chiropractic SEO strategy is to understand what it is and why it’s so important. SEO stands for search engine optimization and it’s a free tool that drives a total of about 53% or more traffic to your chiropractic website. SEO is made up of many elements that include keywords, content, meta title, meta description, backlinks, online directories, and more, so it’s important to put an effort into creating content that boosts your SEO presence.

2. Start with Local SEO for Chiropractors

Most of your potential chiropractic patients live nearby. In fact, 46% of the three and a half billion daily Google searches have a local business search intent. Local SEO is a specific strategy that will help make your chiropractic practice more visible in local search results on Google. By optimizing your practice for local SEO, potential patients searching for chiropractic care in their city may find your practice on the Google Maps section or on the first page.

If you want to be the top chiropractor in your local area then ensure you add location pages to your chiro website, generate online reviews, produce local content by using popular search terms for your area like {your city chiropractor} and optimize your Google My Business.

3. Completely Optimize Your Google My Business (GMB)

A fundamental aspect of SEO is ensuring the NAP (Name, Address, Phone) on every web page matches your Google My Business listing precisely. If it doesn’t then it could cost you patients, confuse existing patients, and raise red flags.

Bonus tip: Keep your NAP consistent and post it on the footer of each web page as part of the structure of your chiropractic website. Here are the elements that you need to update your GMB profile.

Physical Address
Add your chiropractic location and your practice’s contact information. Your business address you enter will be publicly displayed on your listing.

Hours of Operation
If you have special hours, holidays, a day of the week where you close early be sure to add it and update it constantly.

Chiropractic Services
GMB offers the option to add details about your services like telemedicine and your specific chiropractic specialties.

A Description with Relevant Keywords
Add a strong business description that focuses on your services. Take this opportunity to highlight any specific areas of practice or expertise you can bring to the table that can help you stand out from competitors.

Optimize Your Chiropractic Image(s)
Add images of the outside of the building, your staff at work, and pictures of your interiors so clients have an idea of what to expect from your practice.

Once you’ve updated your information and claimed your GMB account, you can post promotions, discounts, events, and new patient specials on your profile, and more. This will help your chiropractic practice stand out from local competitors.

Bonus Tip: A good rule of thumb is to post on GMB at least once a week!

4. Use Easy to Rank for Chiropractic Keywords to Attract Patients

The first step to using chiropractic keywords is to do your research and understand what your potential patients are searching for. What are their needs and problems? How can your content help them? To find out, you can use keyword research tools like Google Keyword Planner, Ahrefs, and WordStream. Look for keywords that have the highest search volume and lowest competition. This will increase your chances of ranking higher on Google.

Here are examples of keywords that are low in competition and have a high average of monthly searches. Creating content with these keywords can help boost your website’s ranking online:

  • Chiropractor near me
  • Headache chiropractor
  • Herniated disc chiropractic
  • Lower back pain relief
  • Sciatic nerve chiro
  • Back doctor, back pain relief, back spasms, back pain causes
  • Chiropractor alignment, chiropractic treatment what you should know
  • Arm pain, back pain, neck pain, shoulder pain
  • Best chiropractor near me, family chiropractor, walk-in chiropractor
  • Chiropractor cost, align chiropractic

The members-only whitepaper goes on to cover more:

5. Write Compelling & Educational Chiropractic Content (use ACA content
6. Use Social Media for SEO Success
7. Measure Your Chiropractic SEO Performance & Results
8. Eliminate Anything That Slows Your Website Down
9. Turn Your Chiropractic Blog Posts into Engaging Videos
10. Link to Authoritative Websites
11. Delete Any Unnecessary Links
12. Optimize Your Meta Descriptions
13. Add an FAQ Section on Your Chiropractic Website

Get details on how you can use ACA content to support your SEO strategy in “SEO Basics for Chiropractic Practices,” a free members-only resource available in the Marketing Resources section of the ACA website.

Czarina Greaney is an SEO expert with ChiroMatrix, a valued ACA corporate member. Learn how your practice ranks on Google for terms chiropractic patients search for, where your business is listed online, and if your information is accurate, see your online ratings and review score, find out how you compare to local chiropractic competitors, and see what you can do now to optimize your GMB. For more information on incorporating SEO services on your chiropractic website, contact ChiroMatrix at (858)877-9107 to speak with their chiropractor SEO experts.