How to Obtain a Government Proclamation
A proclamation is a formal announcement made by a state or local government on a topic important to members of that community. Asking your state or local government to issue a proclamation for National Chiropractic Health Month (NCHM) is a great way to raise awareness of chiropractic services.
How do I get started?
1. Start early. It may take some time to go through the proclamation process, so begin at least 4-8 weeks in advance of National Chiropractic Health Month.
2. Identify who handles proclamations in your local city, county or state government offices by looking on city, county and state Web sites, checking the government pages in the phone book, or by calling the offices. If there is no one who deals exclusively with proclamations, try talking to a public relations or public information officer. An office manager or an office administrator may be able to help, as well.
3. When calling the proclamations office, be prepared to provide information about the importance of conservative care for people in your area. You can use statistics and information provided in ACA’s sample NCHM proclamation or other NCHM resources. Also be sure to ask the right questions:
- What is the process to get a proclamation?
- Do they want you to draft the proclamation or to do it themselves with information you provide?
- How would they like to receive the proclamation text: hard copy, an electronic version or both?
- Can you arrange a signing ceremony and invite media?
4. When submitting the required documents to the proclamation office, remember to include the following:
- A cover letter with some facts about the importance of conservative care as a way to stem the opioid epidemic. Be sure to mention that your clinic/organization will be celebrating National Chiropractic Health Month along with the American Chiropractic Association and doctors of chiropractic nationwide. Note that the goal of NCHM is to bring attention to how chiropractic care can help people feel and perform their best naturally. Also include the date and theme of the proposed proclamation (October; Strength. Stability. Success.) and your contact information.
- A draft of the proposed proclamation (see ACA’s sample proclamation).
5. Mail and/or hand deliver your cover letter and draft proclamation to the office. If you have not heard back from the office after a week, follow up on the status of the proclamation by phone and/or e-mail.
6. Once the proclamation is signed, go to the office and pick it up in person. While you are there, be sure to personally thank the staff member who helped you. This may help the process go much quicker next year! If you are able to arrange a signing ceremony, be sure to take pictures and send them with the ACA Communications Department. We will share your good news via our social media channels!
7. Draft a thank you letter to the official who signed the proclamation.
8. Display the proclamation in your office the entire month of October. In addition to enhancing the credibility of the chiropractic profession and your clinic, the proclamation is another way for you to begin a conversation with patients about the importance of a conservative-care-first approach to health care.