During National Chiropractic Health Month (NCHM) 2017 this October, the American Chiropractic Association (ACA) is sharing back injury prevention and strengthening tips as well as information on the value of a conservative approach to back pain treatment with the theme “Back to Basics.”
Back pain remains one of the most prevalent and disabling conditions worldwide. It is one of the most common reasons that patients visit their doctors, and one of the most common conditions for which doctors prescribe pain medications. It is estimated that up to 80% of people will suffer from back pain at some point in their lives. In addition, with the overuse and abuse of prescription opioid painkillers in the United States still a major public health issue, it’s essential for health care consumers to understand that spinal manipulation and other conservative treatments can treat common musculoskeletal conditions such as back pain effectively and safely.
NCHM 2017 focuses on back health “basics” -- the importance of overall health and injury prevention as key strategies in maintaining spinal health throughout a lifetime -- and highlights the growing body of research supporting a conservative approach to back pain treatment.
For ideas on how to promote #BacktoBasics in your clinic and community, check out our sample marketing plan here *ACA members-only* and access the resources in the NCHM 2017 toolkit below:
In Your Community and Clinic...