National Chiropractic Health Month 2017: Campaign Toolkit




During National Chiropractic Health Month (NCHM) 2017 this October, the American Chiropractic Association (ACA) is sharing back injury prevention and strengthening tips as well as information on the value of a conservative approach to back pain treatment with the theme “Back to Basics.” 

Back pain remains one of the most prevalent and disabling conditions worldwide. It is one of the most common reasons that patients visit their doctors, and one of the most common conditions for which doctors prescribe pain medications. It is estimated that up to 80% of people will suffer from back pain at some point in their lives. In addition, with the overuse and abuse of prescription opioid painkillers in the United States still a major public health issue, it’s essential for health care consumers to understand that spinal manipulation and other conservative treatments can treat common musculoskeletal conditions such as back pain effectively and safely. 

NCHM 2017 focuses on back health “basics” -- the importance of overall health and injury prevention as key strategies in maintaining spinal health throughout a lifetime -- and highlights the growing body of research supporting a conservative approach to back pain treatment. 

For ideas on how to promote #BacktoBasics in your clinic and community, check out our sample marketing plan here *ACA members-only* and access the resources in the NCHM 2017 toolkit below: 

In Your Community and Clinic...

  • Get a proclamation signed by your governor or mayor (instructions). Note: this process can take a few weeks or more; get started soon! 
  • Use NCHM logos in your publications and practice materials. Or use the NCHM logo to create a sign/banner for the outside of your clinic.
  • Send a press release *ACA members-only* to local editors to announce NCHM and share it via social media too (instructions). 
  • Use these talking points *ACA members-only* about chiropractic, back pain and the opioid epidemic to kick start conversations about the importance of a conservative drug-free approach to back pain treatment. 
  • Distribute patient education handouts (listed below) in your clinic or at health fairs and other public events. 

Patient Handouts:

Social Media/On Your Website...

  • Post this shareable video: "Healthy Back Tips"
  • Share our patient-friendly graphics 
  • Use our sample social media posts throughout October 
  • Share this 12-minute podcast about back pain, injury prevention and treatment.
    (embed code: <iframe src='https://www.podbean.com/media/player/8rjze-77b2eb?from=yiiadmin' data-link='https://www.podbean.com/media/player/8rjze-77b2eb?from=yiiadmin'height='100' width='100%' frameborder='0' scrolling='no' data-name='pb-iframe-player' ></iframe)


    Please contact the ACA Communications Department with any questions or to share your plans for NCHM 2017.

    And be sure to use the hashtags, #BacktoBasics and #Chiropractic1st, in your NCHM social media posts during the month of October! 

    Celebrate World Spine Day on Oct. 16

    ACA encourages you to participate in World Spine Day on Oct. 16. The one-day event, coinciding with National Chiropractic Health Month, will raise awareness about spinal disorders as part of the Bone and Joint Decade’s Action Week. The year’s theme, “Your Back in Action,” will highlight the highlight the importance of physical activity and improving posture as part of good spinal health and prevention of injury. Visit the campaign page, check out the toolkit for resources to recognize the event in your community and share this video via social media. 


    National Chiropractic Health Month is sponsored by: