National Chiropractic Health Month 2018: Campaign Toolkit



For National Chiropractic Health Month 2018 this October, the American Chiropractic Association (ACA) and its members will encourage the public to move more – to “Move 4 Life” -- to improve and maintain their musculoskeletal and overall health. As part of the campaign, chiropractors will provide information about musculoskeletal health and tips to stay active and prevent injury.

Movement is vitally important to overall health. Physical activity not only helps reduce the risk of cardiovascular disease, Type 2 diabetes and even some cancers, it also strengthens our bones and muscles. As we age, the health of our bones and muscles -- also known as our musculoskeletal system -- is especially important in reducing the frequency and severity of back pain as well as preventing falls and other injuries that can lead to disability and limit our ability to engage in daily activities. For these reasons, it’s essential to move now, to move later…to move for life…to stay healthy and strong, active and engaged.

Back pain remains one of the most prevalent and disabling conditions worldwide. It is one of the most common reasons that patients visit their doctors, and one of the most common conditions for which doctors prescribe opioid pain medications. Since the overuse and abuse of prescription opioid painkillers in the United States remains a top public health problem, it’s essential for health care consumers and providers to understand that spinal manipulation and other conservative approaches can get you moving by treating musculoskeletal conditions such as low back pain safely and effectively.

For ideas on how to promote #BacktoBasics in your clinic and community, check out our sample marketing plan here *ACA members-only* and access the resources in the NCHM 2018 toolkit below: 

In Your Community and Clinic...

  • Get a proclamation signed by your governor or mayor (instructions). Note: this process can take a few weeks or more; get started soon! 
  • Use NCHM logos in your publications and practice materials. Or use the NCHM logo to create a sign/banner for the outside of your clinic.
  • Send a press release *ACA members-only* to local editors to announce NCHM and share it via social media too (instructions). 
  • Use these talking points *ACA members-only* about chiropractic, back pain and the opioid epidemic to kick start conversations about the importance of a conservative drug-free approach to back pain treatment. 
  • Distribute patient education handouts (listed below) in your clinic or at health fairs and other public events. 


Patient Handouts:

Social Media/On Your Website...

  • Post this shareable video: "Healthy Back Tips"
  • Share our patient-friendly graphics 
  • Use our sample social media posts throughout October 
  • Share this 12-minute podcast about back pain, injury prevention and treatment.
    (embed code:

    Please contact the ACA Communications Department with any questions or to share your plans for NCHM 2017.
    And be sure to use the hashtags, #BacktoBasics and #Chiropractic1st, in your NCHM social media posts during the month of October! 



    Celebrate World Spine Day on Oct. 16

    ACA encourages you to participate in World Spine Day on Oct. 16. The one-day event, coinciding with National Chiropractic Health Month, will raise awareness about spinal disorders as part of the Bone and Joint Decade’s Action Week. The year’s theme, “Your Back in Action,” will highlight the highlight the importance of physical activity and improving posture as part of good spinal health and prevention of injury. Visit the campaign page, check out the toolkit for resources to recognize the event in your community and share this video via social media. 

    National Chiropractic Health Month is sponsored by: