Chiropractors, like other providers, face the challenge of patient turnover. Once a patient’s immediate needs have been addressed, they may not return unless they encounter another issue. This presents a unique opportunity for chiropractic clinics: by creating a “patient-first platform” that keeps patients engaged through valuable content, clinics can foster long-term relationships, encourage repeat visits, and increase referrals. This article explores the importance of maintaining patient engagement post-
treatment and provides five actionable insights that clinic owners can implement to keep their patients connected.
The Challenge of Patient Retention
The nature of chiropractic care often means that patients only engage with a clinic during a specific treatment period. Once their pain is alleviated, they may not see the need to return—until another issue arises. This turnover rate can be a barrier to building lasting patient relationships and growing a practice. However, by leveraging digital platforms like your website, social media, and email, you can keep your clinic top-of-mind for patients, even after their immediate treatment needs are met.
The Power of a Patient-First Platform
A patient-first platform is a strategic approach that prioritizes ongoing patient engagement through relevant and valuable content. This content can educate patients, support their wellness journey, and remind them of the benefits of chiropractic care. By staying connected, you increase the likelihood of repeat visits and referrals, ultimately driving the growth of your clinic.
Five Actionable Insights for Keeping Patients Engaged
1. Develop a Content Calendar Focused on Wellness
Why It Matters: Regular, scheduled content keeps your clinic’s brand in front of patients and positions you as a resource for ongoing wellness.
How to Implement: Create a content calendar that includes blog posts, social media updates, and emails focused on wellness topics relevant to your patients. This could include stretches, exercises, nutrition tips, and lifestyle advice that complements chiropractic care. Make sure the content is varied and aligns with seasonal health concerns.
2. Leverage Email Marketing with Personalized Follow-ups
Why It Matters: Email marketing allows you to maintain a personal connection with your patients, even after their treatment is complete.
How to Implement: Segment your patient email list based on the treatments they received, and send personalized follow-up emails that offer additional tips or check-ins related to their specific condition.
3. Utilize Social Media for Continuous Engagement
Why It Matters: Social media is a powerful tool for keeping your clinic in your patients’ daily lives.
How to Implement: Post regularly on social media platforms with content that resonates with your audience. Share success stories*, patient testimonials, quick health tips, and behind-the-scenes looks at your clinic. Encourage interaction by asking questions, conducting polls, or hosting live Q&A sessions on topics like maintaining spinal health. (*Editor’s Note: ACA offers member-exclusive information on HIPAA patient privacy issues on its website.)
4. Create a Patient Resource Hub on Your Website
Why It Matters: A dedicated space on your website for patient resources can extend the value of your care beyond the clinic visit.
How to Implement: Develop a section on your website that houses educational materials, video tutorials, downloadable guides, and FAQs. This hub should be easy to navigate and regularly updated with new content that patients can refer to anytime. Highlight how these resources can help them maintain the benefits of their treatment long after their last visit.
5. Encourage Patient Reviews and Referrals
Why It Matters: Word of mouth is a powerful marketing tool, and encouraging patients to share their positive experiences can bring in new patients.
How to Implement: Create a program that encourages and then thanks patients for leaving reviews, referring friends or family, or returning for follow-up visits. Promote this program across your digital platforms to ensure it reaches your audience.
Conclusion
By adopting a patient-first platform approach, chiropractic clinics can significantly improve patient retention and referral rates. The key is to create valuable, ongoing content that keeps your clinic at the forefront of your patients’ minds, even after their initial treatment is complete. Overwhelmed? Don’t be, implementing these five actionable insights can help you as clinic owners build stronger, longer-lasting relationships with your patients, ultimately leading to a more successful and sustainable practice.
Scott Ballam is managing director at Reason 2 Design, specializing in helping healthcare professionals establish a strong digital presence. With a passion for empowering businesses to take control of their online assets, Scott and his team have successfully assisted numerous clinics in achieving their digital marketing goals boosting resale value to those who have sold along the way.
