ACA: The Media's First Choice for Information


Each month, notable media outlets contact ACA’s communications department for information about chiropractic and health care topics and to set up interviews with a doctor of chiropractic on ACA’s media response team

Media Highlights How Chiropractic is Helping in the Fight Against Opioid Addiction

Two recently published news articles underscore the importance of non-drug treatments, such as chiropractic care, for veterans in need of pain management. The Cleveland VA Medical Center attributes its low rate of opioid prescriptions to the availability of alternatives to opioids for chronic pain, as revealed in an article on TaskandPurpose.com. In a segment on WJHL-TV in Tennessee, a veteran explains how he was able to stop using opioids for pain thanks to chiropractic care and other non-drug treatments, which have allowed him to feel "like a million bucks." Watch the news segment here.

Dr. Lauretti Discusses Research Supporting the Use of Spinal Manipulation for Back Pain
In a Consumer Reports article, William Lauretti, DC, discusses a new study published in the Journal of the American Medical Association that found spinal manipulation to be associated with statistically significant improvements in pain and function in acute low back pain patients during the first six weeks of treatment. “Spinal manipulation is just one part of an overall treatment strategy to get you actively engaged in taking care of yourself to get past this episode and prevent future recurrences,” said Dr. Lauretti.

Dr. Erickson Discusses Effect of Fashion Trends on Spinal Health
In an article on Today.com, ACA media spokeswoman Karen Erickson, DC, responds to a study published by the British Chiropractic Association that says certain fashion trends may be the cause of back and neck pain. She explains how these trends can affect your spinal health and what alternatives you should opt for instead.

ACA Media Spokesman Shares the Benefits of Ergonomic Kneeling Chairs
Dr. Steve Conway, DC, was interviewed for an article on MensHealth.com, in which he discussed the benefits of a new trend in offices: kneeling chairs. He explains that the kneeling chair lessens the compression on the spine that is associated with sitting.

Dr. Hayden Recommends Tips for Finding the Perfect Mattress
“Depending on how much sleep you get every night, you spend 25 to 30 percent of your life resting, and posture is really important while you are asleep,” said Robert Hayden, DC, a media spokesman. In a Las Vegas Review-Journal article, Dr. Hayden offers tips for ensuring that consumers purchase a mattress that best suits them.

ACA Media Spokesman Speaks on Chiropractic for Migraines
HealthDay, a syndicator of evidence-based health content, distributed an article about a new study that examined the effectiveness of chiropractic for migraines and featured comments from ACA media spokesman William Lauretti, DC.

President of ACA’s Council on Occupational Health Talks Backpack Safety
Scott Bautch, DC, was featured on the Buffalo, N.Y., program Parent Talk of 102.9 FM. He discussed the importance of choosing a fitted backpack to prevent musculoskeletal injuries in children. He explains what criteria to look for. Listen to the program here.

National Chiropractic Health Month Garners Early Media Attention 
Multiple media outlets covered ACA's National Chiropractic Health Month (NCHM) campaign in October. #Chiropractic1st, a social media-driven campaign, raised awareness of the value of a conservative approach to pain management in the face of the U.S. opioid epidemic. Watch this NBC 5 Dallas-Fort Worth segment and read the Forbes, Associations Now and the National Pain Report articles. 

Dr. Hayden Suggests Exercises For Strengthening the Back
ACA media spokesperson Robert Hayden, DC, contributed to an article on theactivetimes.com that discussed back exercises for those with back pain. His suggestions included partial crunches, bridges, pilates, among others. 

Logan University's Clinical Collaboration Provides Access to Conservative Pain Treatment
The Myrtle Hilliard Davis Comprehensive Health Centers, federally subsidized health clinics in north St. Louis that care for those with public health insurance or no insurance, have formed a partnership with Logan University to provide chiropractic care to its patients in a growing effort around the country to reduce addiction to pain medications. The collaboration was featured in a St. Louis Post-Dispatch article.

ACA Member Talks Fitness and Nutrition
ACA member David Below, DC recently did two media interviews; one with LivingBetter50.com in regards to detoxing your daily life and the other with Entrepreneur Podcast Network in regards to The Body Renaissance Wellness + fitness and nutrition program for the chiropractic office.

Drs. Hayden and Bautch Promote Holiday Survival Tips
ACA spokesmen Robert Hayden, DC, PhD, and Scott Bautch, DC, were interviewed by several consumer media outlets on holiday health tips to sidestep common ailments. According to Dr. Hayden, who was quoted in Family Circle magazine, “When lifting bulky boxes and bags, stand as close to the object as possible, pull it into your body, and use your biceps to pick it up. Also engage your thigh muscles, and push through your legs. If you’re shoveling, limit how much snow you scoop each time, and use your legs for more power.”

According to Dr. Bautch, who was featured in CapeCod.com, “Our bodies have the capacity to do a little more than we normally do, but our bodies do not adapt very well to doing a lot more than we normally do. Since the added demands of this season can stress the capacity of our bodies, we need to do everything we can to help ourselves. Eat right, drink plenty of water, stretch, exercise, and take a few minutes to slow down and reflect on what the season is all about.”

Dr. Greenstein on Benefits of Graston in Yahoo! Health
ACA member Jay Greenstein, DC, was interviewed by Yahoo! Health about the efficacy of the Graston Technique in alleviating neck pain. Dr. Greenstein, who is also a member of the ACA Sports Council, noted, “No question about it, it’s effective.” According to Dr. Greenstein, often when people have an acute injury or a chronic, repetitive stress injury, scar tissue can build up, causing pain, limited movement and loss of flexibility. The pressure from the Graston Technique breaks up that scar tissue and helps to stimulate blood flow, which can help a patient heal.

Dr. Hayden Promotes Proper Sleeping Positions
ACA spokesman Robert Hayden, DC, PhD, was interviewed by Family Circle magazine on the best sleeping postures for one’s health. According to Dr. Hayden, the best posture for sidestepping soreness and waking up refreshed is lying on your side. “Sleeping on your side is better than on your back, which can cause your tongue to block your airway,” he explained.

Dr. Shoshany Appears on Dr. Oz, Promotes Back Health
ACA member Steven Shoshany, DC, appeared on The Dr. Oz Show to discuss tips and tricks to prevent back and neck pain. During the segment, Dr. Shoshany demonstrated the use of foam rollers or soft balls to roll out muscles in the buttocks and the proper way to use iPhones to prevent the onset of “text neck.”

Hazards of Heavy Purses
ACA’s handbag tips were featured in an MSN.com article about the dangers of carrying a heavily stuffed purse. ACA recommends that one’s bag weigh no more than 10 percent of one’s body weight. The article suggests that women alternate which shoulder they carry the bag on from day to day, and consider splitting their items between two bags (one for each arm), which will pain-proof the load by distributing it more evenly.

Posture Effects on Students
ACA was featured in an Iowa State Daily article about how slouching over computers, slinging heavy backpacks over one shoulder and squeezing into too-small classroom desks are posture-ruining actions that many students perform daily. ACA recommends that in addition to sitting up straight, individuals must also make sure their feet are placed flat on the floor with their legs uncrossed and their ankles slightly in front of their knees. ACA also recommends that bearing weight primarily on the balls of the feet and standing straight with shoulders back, stomach tucked in, knees slightly bent and feet shoulder-width apart all help ensure proper posture while standing.