Sports chiropractors love what they do. As team chiropractor for both the Baltimore Ravens and the Baltimore Orioles, as well as past experiences with the U.S. Olympic Committee and a wide variety of other local, regional, national, and international sports competitions, Alan Sokoloff, DC, should know. That said, Dr. Sokoloff recalls a student in one of his lectures once asking if the chiropractors in the NFL do what they do for free…just because they like football. “WHAT!?!?!” thought Dr. Sokoloff. He later realized that more DCs could use a better grasp of the business side of sports chiropractic and a deeper understanding that their services are worthy of reimbursement.
Learn more below about Dr. Sokoloff and his upcoming Engage 2027 presentation, “The Business Side of Sports Chiropractic; Show Me the Money” and register soon for the conference.
How is the topic you are presenting at Engage 2027 relevant to today’s chiropractor?
AL: For generations, doctors of chiropractic have laid the groundwork for sports chiropractic. Now, DCs are a part of almost every professional sports team in the U.S., most colleges and at the Olympic level. In the past, most of these essential services were provided for free. It was a sign of goodwill, and we wanted to show the benefit of chiropractic care locally, nationally, and internationally by doing it for free. Those days are over. There are proven ways to get reimbursed for what you do. That is what we will address.
What makes you an expert in this area?
AL: I have been actively involved on the business side of sports chiropractic since I started with the University of Maryland in 1991. I have worked with three colleges as well as professional teams (football and baseball), getting paid for what I do.
Can you provide one or two takeaways from your presentation/topic that Engage 2027 attendees will not want to miss…and why.
AL: I will help you start to figure out your value monetarily if you want to get involved in sports chiropractic. I will also provide different ways to be paid for what you do.
How many times have you attended or presented at ACA Engage in the past and what is your favorite memory?
AL: I think I only presented once. The hard part for me about participating is that it is during football playoffs. Otherwise, I would love to be there more. I love to present—especially topics that pertain to sports and chiropractic. To me, there is no better way to educate the public about chiropractic care than through sports.
What do you enjoy about being a chiropractor? What keeps you engaged and excited about the profession?
AL: This is my 40th year and, to me, there is no better time than now to be a sports DC. The foundation has been laid. Let’s go!
Register for Engage 2027.
