The start of National Chiropractic Health Month (NCHM) 2024 is Oct. 1. Are you ready? Take a moment to tour this year’s NCHM toolkit and determine how you, your practice, your organization or your business will participate.
This year’s theme, “Plan for a Strong Healthspan,” brings attention to the importance of the musculoskeletal system for aging well and the benefits of chiropractic’s non-drug approach to managing pain, improving joint function and enhancing overall wellness.
Start planning your NCHM activities today by reviewing the resources and suggestions in the NCHM 2024 toolkit, which you can access at www.acatoday.org/NCHMtoolkit.
The toolkit contains the NCHM logo, key messages, social media graphics and captions, infographics and a video that can be downloaded and shared. In addition, the sample promotional plan offers ideas and a sample schedule for how to promote the campaign in your community.
In addition to American Chiropractic Association (ACA) social media, which will be posting NCHM-related content all month, ACA has an Instagram page that complements ACA’s consumer health website, Handsdownbetter.org. The site and the Instagram account will feature NCHM-related content for the public throughout the month of October. Be sure to follow ACA social media @acatoday and @handsdownbetter on Instagram.
Post Proclamations, Hashtag with #StrongHealthspan
Many chiropractors and students have been working on NCHM proclamations over the past several weeks, and we anticipate that those will be announced soon. If you post your proclamation or a group photo with it on social media, remember to use the hashtag #StrongHealthspan and tag @acatoday so ACA staff see it and repost.
Limited Only by Your Imagination
When it comes to NCHM, get creative – you are only limited by your imagination! In the past, chiropractors have held special talks or have posted signage with the NCHM logo in their clinics to mark the occasion. Others have created their own videos, using NCHM key messages, to share with their social media followers. Some have also participated in community events to raise awareness.
For businesses that work with the chiropractic industry, it’s also a terrific opportunity to tie in your marketing activities to a good cause and to let your audience see how much you support the chiropractic profession.
Whatever you do, post it on social media with the hashtag #StrongHealthspan so ACA can find it and repost! One of the most exciting aspects of the campaign is to share the creative ways that members of the chiropractic community promote NCHM.
Get Started, the Easy Way
Even if you don’t have a lot of time to devote to NCHM, there are simple ways you can show your support; everything you need is in the NCHM toolkit, available at www.acatoday.org/NCHMtoolkit.
On Oct. 1: Announce that October is National Chiropractic Health Month on your social media pages. Post the NCHM logo with this text:
National Chiropractic Health Month begins Oct. 1 and will highlight the importance of a strong musculoskeletal system for healthy aging. Plan for a #StrongHealthspan and visit www.handsdownbetter.org.
Week 1: Post one to three of the social media posts with captions on your social media pages to keep NCHM in front of your friends and followers. Remember to hashtag your posts with #StrongHealthspan.
Week 2: Post one of ACA’s infographics promoting the effectiveness of chiropractic spinal manipulation on your social media. Remember to hashtag your posts with #StrongHealthspan.
Week 3: Post the NCHM video on your social media pages. Remember to hashtag your posts with #StrongHealthspan.
Week 4: End the month with more social media graphics and a “Did you know?” post using the NCHM key messages. Example:
Did you know the number of people worldwide living with back pain is projected to rise 36% over the next 30 years? Chiropractors offer evidence-based, non-drug approaches to pain relief. Plan for a #StrongHealthspan www.handsdownbetter.org.
Always use the hashtag #StrongHealthspan and tag @acatoday on any social media posts. ACA staff will be watching and reposting! Feel free to share what you do for NCHM at [email protected] so others can be inspired by your efforts!
Questions about NCHM? Contact [email protected].
Visit the NCHM toolkit today!
