Thomas M. LaBrot, DC, is the senior vice president of clinical services for American Specialty Health (ASH), an independent and privately-owned specialty health organizations offering technology-enabled benefits management services, including musculoskeletal health provider networks and programs, fitness center networks and exercise programs, and health management solutions for health plans, insurance carriers, employers, and others. ASH serves more than 42,000 members and contracts with more than 60,000 providers. Dr. LaBrot’s pre-recorded Engage 2021 program, “Educating the Broader Healthcare Community on Non-pharmacological Pain Treatments” (1 CE available) will be accompanied by a live chat on Thursday, Feb. 4 at 2:30 p.m. ET. The live chat will also feature his webinar co-presenter Craig F. Nelson, DC, MS, ASH director of health services research initiatives. Below, ACA Blogs asks Dr. LaBrot what doctors can expect.
Register for Engage 2021 here.
How is your topic relevant to today’s chiropractor?
It can help individual chiropractors, as well as the profession as a whole, by continuing to increase chiropractic participation in the U.S. healthcare delivery system.
What practical knowledge or skills will attendees take away?
Attendees will gain tools needed to engage the broader healthcare community as well as learn how to increase referrals from primary care physicians. They will learn to engage with other members and decision makers within the healthcare community in a manner that will promote the visibility, credibility, and value of the profession to the overall healthcare system. The type of engagement and the persons involved is entirely variable: It might range from having lunch with a local family practitioner, to meeting with a larger clinical group or hospital, to presenting to a local employer, or to testifying to a state legislative committee.
Is there anything else you’d like to add?
The central message of this presentation is that the individual chiropractor can be effective in communicating the benefits of chiropractic care. This can be done at the level of promoting one’s own practice to the local healthcare community…or at the level of promoting the profession to healthcare decision makers.
Editor’s Note: Engage 2021 education programs offers up to 10 CE credits. Learn more about CEs and register here.