Promotional Plan

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Whenever posting or tweeting content, remember to include the hashtag #JointEfforts and direct people to handsdownbetter.org for more information about chiropractic.

Hands Down Better

Sample Promotional Plan

Use the sample promotional plan below to kick start your National Chiropractic Health Month (NCHM) activities this October. You’re only limited by your imagination! Change or add to the plan – and ask your entire staff to be a part of the celebration. Whenever posting or tweeting content, remember to include the hashtag #JointEfforts and direct people to HandsDownBetter.org to learn more about chiropractic.

All resources mentioned in the promotional plan are available in the campaign toolkit.

July/August/September

Get started on a National Chiropractic Health Month proclamation. The process can take a few weeks to complete. ACA offers step-by-step instructions on how to obtain a proclamation from your state or local government, as well as sample proclamation text.

Before Oct. 1

Make sure you follow ACA on all its social media channels. ACA will be posting graphics and blog posts during NCHM that you can easily repost.

Fill in the National Chiropractic Health Month sample press release and send it to your local media (general, health and lifestyle editors). The toolkit includes tips on reaching out to the media. You can also post the release on your website or use it as a blog post (feel free to customize the blog post with more information about chiropractic, musculoskeletal health, chronic pain and the opioid crisis from the NCHM key messages or insights from your clinical experience).

Consider reaching out to organizations in your community to ask if you can present a talk on the importance of joint health and the musculoskeletal system as well as the benefits of chiropractic during the month of October. Or record one and share it on your social media. Remember to share NCHM key messages during your talk and distribute patient information handouts if you are in front of your audience.

Plan an event or open house at your clinic during October to celebrate NCHM. Again, include the key messages in your talk and distribute patient information handouts.

Have a poster made with the NCHM logo and hang it inside or outside your clinic during October.

Beginning Oct. 1

Post a message announcing that NCHM has begun on your social media accounts. See the NCHM sample social media posts in the toolkit. Remember to use the hashtag #JointEfforts.

You can also share NCHM Instagram posts from @handsdownbetter, ACA’s platform for healthy living info. Repost on your stories and use the hashtag #JointEfforts.

Take a group photo with your clinic staff. Post it on your social media with the hashtag #JointEfforts and announce that National Chiropractic Health Month has begun!

Tell patients that October is National Chiropractic Health Month and explain how the chiropractic profession is trying to raise awareness of the importance of joint health and the musculoskeletal system. Use the NCHM key messages to enhance those discussions.

Each Week in October

MONDAY: Post one of the sample social media posts on your social media accounts to keep NCHM in front of your friends and followers. Hashtag your posts with #GetStartedwithChiropractic.

TUESDAY: Post one of the social media graphics on Facebook, Instagram and other social media accounts. Remember to hashtag your posts with #JointEfforts.

WEDNESDAY: Post one of ACA’s infographics on your social media accounts. Remember to hashtag your posts with #JointEfforts.

THURSDAY: Post another one of the social media graphics on Facebook, Instagram and other social media accounts. Remember to hashtag your posts with #JointEfforts.

FRIDAY: End the week with a “Did you know?” post using the NCHM key messages. Example: It’s National Chiropractic Health Month! Did you know that there are more than 300 joints in the human body and chiropractors offer a non-drug approach to keep them functioning optimally? JointEfforts handsdownbetter.org/NCHM