American Chiropractic Association Endorses Five Vera Bradley Backpacks

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Vice President, Branding and Communications
(703) 812-0226

Wednesday, February 3, 2021

American Chiropractic Association Endorses Five Vera Bradley Backpacks

Arlington, Va. – The American Chiropractic Association (ACA) has endorsed five backpacks from Vera Bradley, a leading American bag and luggage company and iconic lifestyle brand. The brand’s Campus Backpack®, XL Campus Backpack®, XL Journey Backpack®, ReActive Grand Backpack® and ReActive XL Backpack® were approved following an evaluation by a review board of ACA chiropractors, who acknowledged both their smart functionality as well as body-healthy features.

“Chiropractors are often asked to recommend products that support musculoskeletal health, so it’s a pleasure to find companies such as Vera Bradley that design their products to promote proper fit and enhance the wearer’s comfort,” said ACA President Robert C. Jones, DC.

Rob Wallstrom, Vera Bradley’s chief executive officer, noted, “At Vera Bradley, our core values of empathy, ingenuity and thoughtfulness are at the heart of our design process; we are diligent about perfecting the details and creatively designing our products with a deep understanding of our consumers to create beautiful solutions. That’s why we recently redesigned our popular backpack styles to not only better meet our customers’ functional needs, but to also support their health and comfort. We are thrilled to receive the American Chiropractic Association’s endorsement for our most-loved backpack styles!”

The independent review conducted by ACA included hands-on evaluation of the backpacks over a 30-day period. The backpacks were assessed for their quality, durability, ease of use and comfort. All received high marks for features such as durable, lightweight fabric; padded shoulder straps shaped for optimal comfort; padded back panels; padded laptop compartments; and ample pockets and storage areas to distribute contents evenly.

In addition, the Campus Backpack® features more padding than before and a new shape that is specifically designed to accommodate a woman’s body. Environmentally conscious consumers will appreciate that the ReActive backpack styles are made from recycled plastic bottles.

To learn more about ACA endorsements, visit www.acatoday.org/About/Endorsements.

About the American Chiropractic Association

The American Chiropractic Association (ACA) is the largest professional chiropractic organization in the United States. ACA attracts the most principled and accomplished chiropractors, who understand that it takes more to be called an ACA chiropractor. We are leading our profession in the most constructive and far-reaching ways -- by working hand in hand with other health care professionals, by lobbying for pro-chiropractic legislation and policies, by supporting meaningful research and by using that research to inform our treatment practices. We also provide professional and educational opportunities for all our members and are committed to being a positive and unifying force for the practice of modern chiropractic. To learn more, visit www.acatoday.org and connect with us on Facebook and Twitter.

About Vera Bradley

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts.  Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. For more information about Vera Bradley, visit www.verabradley.com or follow the brand @VeraBradley on Twitter and Instagram.

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