The key to effective leadership is to speak to people’s “why.” For example, if you tell someone to attend NCLC, they will undoubtedly ask you for the details of the event. Normal. But the thought process doesn’t end there for them. Once you give them the “what” and “how” of the trip, they will filter this information through their “why” and determine if it is something worth doing...Leadership isn’t a destination, it’s a journey. Meaning, you will encounter people at all stages of willingness to engage and explore more, but it is your job to find them there.