The upcoming DC2017 conference in Washington, D.C., is packed with great educational content and world-class presenters. Here we pose 7 questions to one of the featured speakers:
1. What’s your name and the name of your presentation?
Jay Greenstein, DC. My presentation is “Today’s Doctor of Chiropractic: Expert Clinician and CEO.”
2. What makes you an authority on this subject?
I am CEO of the Sport and Spine companies – Sport and Spine Rehab, a six location practice in the Washington, D.C. metro region; Sport and Spine Athletics, Sport and Spine Rehab Clinical Research Foundation; and Kaizenovation® Lifestyle. We have a well known and well respected brand in the D.C. metro region and have made the Inc. 5,000 list multiple times. Our practice has trademarked evidence-based rehabilitation protocols that exemplify knowledge translation from research to clinical practice. Further, I am chairman for the Council for Chiropractic Guidelines and Practice Parameters (CCGPP), the government relations chairman for the Chiropractic Summit, and the chairman of the World Olympians Scholarship Program. This advocacy provides me with a broad perspective on the changing landscape of health care, policy and chiropractic. I am a student of evidence-based leadership, and have been trained as an Entrepreneurial Operating System (EOS®) implementer. I consult for multiple community and business advisory boards for health care, entrepreneurship and technology companies.
3. Why should doctors of chiropractic be interested in learning more about your topic?
Doctors should attend my session if they want to ensure the care they deliver is reimbursed, if they want more referrals and new patients from their current patients and from the medical community, and if they want to grow their practice to be bigger and stronger.
4. How can the information you share in your presentation directly help chiropractors in practice?
First, I will be teaching how to use the highest levels of evidence to positively influence patients, other health care providers, payers and policy makers. Understanding the current evidence and where to find future evidence in the information age is critical to one’s success. Second, there will be a bonus section on leadership in chiropractic where doctors will learn concepts from the best business minds in the world to ensure they are managing risk with employees, creating remarkable experiences for patients and driving improved value through execution--all resulting in practice growth.
5. What about you or your presentation may surprise people?
If I answered this question literally, then it would no longer be a surprise! What I will say is that in the first 10 minutes the audience will be extremely uncomfortable as I take them through the world of rapid change around us and challenge many of their outdated and limiting beliefs.
6. What's one thing you learned during your career that you wished you would have known at the beginning?
The critical importance of organizational culture; I will discuss this in the second part of my presentation.
7. What book should every chiropractor read, and why?
The Five Dysfunctions of a Team by Patrick Lencioni. Lessons learned in this book will help anyone who works with others AND help them understand the concepts of what’s required to achieve results. In order for our profession to achieve its potential, it will need to overcome its dysfunctions. The more people understand the cause of the dysfunction, the more we can align our profession and all of its resources. By the way, I have copyrighted The Five Dysfunctions of Chiropractic and Overcoming the Five Dysfunctions of Chiropractic – so stay tuned for that in the coming months!
To learn more about the wide variety of education programs and speakers featured at DC2017 in March, visit www.DC2017.org.
To view Q&As with other DC2017 speakers, click here.