The Four Pillars of Success

The Four Pillars of Success

Chairman's Message

Author: Ray Tuck, DC/Friday, April 1, 2016/Categories: April 2016

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By Ray Tuck, DC

Hey, all you Ozzy Osbourne fans out there, do you remember the song he sang when he was the lead singer of Black Sabbath, called “Changes”? It was known because it was so different from the rest of the band’s songs – slow and melodic. The lyrics start out something like this, “I’m going through changes.” If ACA could sing, that is what she would sing today!

Health care has changed so much. And so have the challenges ACA’s members face on a daily basis. As a result of this, and at the direction of the immediate past Executive Committee, the Strategic Planning Committee was asked to create a new plan for ACA’s future as an association. Through multiple meetings that started with the Executive Committee, and subsequently with the Board of Governors, some clarity was created surrounding what ACA should become as an association in the form of four “Pillars of Success,” [see diagram]. The four pillars involve:

• Policy
• Advocacy
• Communications
• Organization

All board members read a book by Patrick Lencioni titled, “The Advantage: Why Organizational Health Trumps Everything Else in Business.” One of the main items this book taught us was how to take our strategic direction and build goals around it in order to accomplish them as a team. I encourage all of you to read this book as leaders in your communities and our profession.

From there, the board worked diligently to identify three to four attainable goals to focus on and use the collective power of ACA to accomplish. These goals were presented to ACA’s House of Delegates and approved as the focus of our association over the next 12 to 24 months. They are:

• Medicare Initiative–go to

• Branding Study – to determine what our members value and ensure we are living that brand.

• Full Evaluation of ACA’s Governance Structure – to ensure the manner in which we run ACA is setting up our association and its members for success.

• Alignment of Resources With Objectives – every organization has a limit to its resources, and the objective is to ensure we are aligning those resources with what ACA wants to accomplish.

As ACA moves forward, you will start seeing more of this information in detail and see much of the work come to fruition. We want to be an organization that gets results for its members and, ultimately, advances our profession in today’s health care setting. The main goal of our strategic plan is to redefine who we are and ensure we are being relevant to you, our members, and that we are giving you the tools to give your patients your very best.

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