An innovative anatomical and clinical pathology software program developed by Primal Pictures, this CD-ROM product features a 3D computer model of the complete spinal anatomy. The anatomy section includes descriptions of bones and bone regions, range of motion animations, and muscle and ligament attachment points. The manipulative therapy section focuses on the cervical, thoracic, lumbar and sacral spine. Visually powerful and a valuable diagnostic and patient education tool, Interactive Spine can transform your office presentations.

SKUID: ISCE-PP

A complilation of 14 useful practice management article reprints from the Journal of the American Chiropractic Association (JACA). Topics include insurance fraud, buying a practice, hiring staff and improving reimbursement. 46 pages, 1999.

SKUID: PMC1

A "must-have" 44-page booklet for doctors of chiropractic seeking staff privileges in their local hospitals and an invaluable tool for educating hospital administrators about the many ways in which chiropractic can help balance fiscal responsibilities while providing positive outcomes for hospital patients. 2002.

SKUID: HOSP1

A classic text by J. Stuart Moore, assistant professor of history at Radford University in Virginia. Contains exhaustive documentation on the dynamics of the profession's growth and increasing public acceptance. An essentially sympathetic history called "a delight to read." Hardcover, 1993, 228 pages, indexed.

SKUID: CA1

A 16-page booklet providing background on chiropractic as a scientific discipline. Profiles the profession and covers areas of chiropractic theory, history, and education requirements. A useful comprehensive tool for researchers, students considering chiropractic as a career, and patients who are interested in a more in-depth review of the profession. 1998.

SKUID: F18

These proceedings are the result of the landmark conference in which chiropractic practitioners in the academic, clinical, political, and regulatory sectors met to reach agreement on standards of practice, producing guidelines for practice that provide a major step toward addressing the needs of the patient and assuring the quality and acceptance of chiropractic health services. This publication represents the greatest consensus ever achieved by the profession and is a must have for every chiropractic student. 264 pages.

SKUID: MERCY

Two great products for one low price!

The Serpent on the Staff -- The Unhealthy Politics of the American Medical Association

Based on years of interviews and painstaking research conducted by Howard Wolinksy and Tom Brune, journalists with the Chicago Sun Times. This book looks into private and government files and internal AMA documents, this book reveals an array of disquieting decisions and public positions taken by the AMA. These include how it succeeded in turning Medicare into a financial windfall for medical doctors and how it fights to keep it that way, as well as how it attempted to block competing health professions such as chiropractic and osteopathy in the past. 1995, paperback, 263 pages, indexed.

and

Doctor's of Chiropractic: Part of Your Clinical Team Booklet (10 pack)

Written as a guide for employers, this 10-page booklet educates employers about the benefits of providing access to doctors of chiropractic. Includes profiles of doctors of chiropractic and their patients, treatments, resutls, cost-effectiveness of chiropractic care, and answers to employer's most commonly-asked questions about chiropractic. 1998.

SKUID: SS1-EMP

This 24-page workbook is packed with practical ways to build and maintain professional referral relationships with health care providers. Includes form letters, marketing tips, report outlines, and tips for creating, tracking and managing various public relations activities.

SKUID: CI-1

The Art of Healthy Living: Consumer's Guide to Chiropractic Care brochure includes detailed information on how and why chiropractic care can work to correct disorders in the neuromusculoskeletal system, allowing the body to heal itself.

SKUID: AHLHB3

Contains Interative Spine Chiropractic Edition, Head & Neck, Shoulder & Elbow, Hand & Wrist, Hip, Knee, Foot & Ankle, Thorax & Abdomen, and Pelvis & Perineum.

SKUID: ICSET-PP