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Press ReleaseMedia Contacts:
Nicole Racadag: (703) 812-0211 | firstname.lastname@example.org
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FOR IMMEDIATE RELEASE: May 04, 2010
American Chiropractic Association Endorses The North Face Backpacks
Iconic Daypacks Update Function and Comfort to Receive ACA Approval
The American Chiropractic Association (ACA) today announced its endorsement of nine backpacks and daypacks from The North Face®. The Big Shot, Borealis, Box Shot, Cornice, Hotshot, On Sight, Recon, Surge and Yavapai are the endorsed styles.
Assessed by a panel of doctors of chiropractic, the panel found that The North Face® packs offer benefits including:
- Injection molded shoulder straps – creating innovative flex points to alleviate clavicle and pressure point strain
- Anatomically correct shoulder straps – constructed in a shape specifically suited for males or females
- Back panels with improved fit – featuring a recessed channel designed to take pressure off the spine and a more comfortable fabrication for load-bearing activities
- Updated interior organization – providing ample pockets and dividers for storing and organizing the necessities of school, work and play
“After careful study and consultation with Scott Bautch, DC, The North Face designers revised specific backpacks and daypacks, making improvements to fit, comfort and usability,” said Scott McGuire, Equipment Product Director for The North Face. “Improvements to features such as shoulder straps, back panels and hipbelts increase both the function and comfort of this collection.”
For more than 40 years The North Face® athlete team has defined the limits of what is humanly possible, continually working with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products, including the iconic daypacks.
"ACA is pleased to support the improvements that The North Face has made to their backpacks and daypacks. Outdoor enthusiasts, school children and parents will all appreciate the new features and design since they can help to reduce the strain placed on the shoulders and spine by backpacks,” said ACA President Rick McMichael, DC. “Children are suffering from back pain much earlier than previous generations. The use of ergonomically correct backpacks and limiting a backpack's weight to no more than 10 percent of a child's body weight are good solutions to this alarming trend."
For additional information and to purchase the new ACA-endorsed packs visit http://www.thenorthface.com.
The American Chiropractic Association, based in Arlington, Va., is the largest professional association in the United States representing doctors of chiropractic. ACA promotes the highest standards of ethics and patient care, contributing to the health and well-being of millions of chiropractic patients.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, Calif., the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold by specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.