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The Chiropractic Assistant (2nd Edition)
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By Mark Sanna, DC, CEO of Breakthrough Coaching



The Successful Practice
This section provides resources on the practical business topics central to establishing and running a successful practice as well as planning for the future. Here you will find articles on associating, purchasing, staffing, financial planning, and patient education to help you build your business.
In this section:
Climbing the Chiropractic Mountain: The First Seven Years of Practice
Practice Management: Keeping Your Head Above Water
Financial Planning: Retirement Plans for DCs
Using Multi-Media Patient Education Tools


  Climbing the Chiropractic Mountain: The First Seven Years of Practice
Whether it was three years ago or 30, who can forget leaving structured college life for the reality of starting a practice? Many well-established doctors still remember the mounting financial pressures and plummeting self-esteem. New doctors today also face contemporary obstacles such as a shrinking managed care dollar and growing competition from other health care providers.

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  Practice Management: Keeping Your Head Above Water
Is it a practice or a business? Ask a roomful of chiropractors that question and expect a heated debate. For many, the concept of the chiropractic office as a place of business flies in the face of the profession's commitment to healing. Others will argue that without a solid business sense, doctors may find themselves in bankruptcy court, rather than the adjustment room.

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  Financial Planning: Retirement Plans for DCs
Probably the most time-consuming pursuit of any business owner, after finding ways to make more money, is figuring out how to keep more of it. Most business owners focus the bulk of their efforts on cost management and increased efficiencies, overlooking what is often the largest single expense in any business-taxes.

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  Using Multi-Media Patient Education Tools
ACA's multi-media patient education CD ROMS and videos are both visually powerful and valuable diagnostic tools to educate your patients on the benefits of chiropractic care. ACA offers a host of innovative multi-media products for your practice in the areas of clinical pathology, sports injuries and anatomy as well as informative videos.

View selection of ACA multi-media products