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Practice Promotion Tool Kit
 Make your practice stand out in the crowd! Find out what you need to know about public relations, the media, and advertising from this informative kit.
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The ACA is committed to providing doctors of chiropractic with the information and research they need to promote their practice and the chiropractic profession in their communities. In this section you will find resources on community outreach, media relations, and advertising to help you bridge the information gap between the public and the chiropractic profession, many more of which are available in ACA's Practice Promotion Tool Kit. Using these tools will help educate your community about chiropractic care and draw consumers to your practice. |
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| Community Outreach: Educate the Public |
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 The objective of community outreach is to educate the public through raising awareness of the value of chiropractic. By networking with community, civic, and business organizations, MD groups and public officials, local doctors of chiropractic can inform and educate community leaders who play a role in shaping public opinion and demonstrate positive outcomes of chiropractic services. Such efforts also help to educate consumers regarding the value of chiropractic services.
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| The Media and You: Making the Most of Your Interview Experience |
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You never know when you'll be contacted by a member of the media as the local expert on chiropractic. That's especially true when a national story that involves chiropractic breaks, leading savvy hometown journalists to look for comment from someone nearby. Imagine getting a call from a reporter. How would you react? Would you feel excited? Intimidated? Nervous? Combative? Here are 10 rules of thumb to help you present yourself credibly and avoid common pitfalls, excerpted from ACA's Media Spokesperson Handbook.
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| Free Online Advertising With "Find-A-Doctor" |
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Patient referrals are one of the most valuable forms of free advertising for your practice. Find-A-Doctor is the ACA Web-based DC referral system, and it is completely free to ACA members. The most popular feature on the ACA website, Find-A-Doctor generates 11,000 searches each month. To get listed, call ACA member services at 1-800-986-INFO (4636) or email memberinfo@amerchiro.org.
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| Using ACA Affinity Programs to Promote Your Practice |
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ACA members are eligible for a wide variety of products, meaningful discounts and value-added services that can be used to build your practice with creative advertising. Market your practice directly to the lucrative active lifestyle consumer in the top health clubs such as Gold's Gym and Bally's with pre-produced commercials, or give your practice an easy-to-remember phone number and watch your calls increase.
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| Promote Chiropractic with Derek Parra TV Spots |
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For many years, Olympic athletes have used a secret weapon - chiropractic care - to help them perform at their peak. Now it's time to let the world know their secret. Olympic speed skater Derek Parra, who won both a gold and silver medal at the 2002 Winter Olympics, touts the benefits of chiropractic in a new professionally-produced Public Service Announcement (PSA) and television ad spot available to ACA members only.
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